Chapter 798: Chapter 285: The Marketing Department’s New Goddess—President Su’s Girlfriend?
The next morning, Su Zelin took Qin Shiqing to the company for her report in.
She joined the Marketing Department.
Qin Shiqing studied Economic Information Management in college, with core courses including Fundamentals of Economics, Economic Law, International Finance, Statistics, Financial Accounting, Market Research and Forecasting, Management, Management Information Systems, Economic Intelligence Analysis, Business English...
From the courses, it’s clear that this major is quite versatile and has a broad employment direction.
One could work in the information service, financial, human resources departments of various enterprises and institutions, or in product marketing and planning, information management, financial accounting and management jobs.
If you’re a graduate from a lesser-known university, you’d only be arranged in entry-level positions when first joining a company.
For example, as an information administrator, HR specialist, administration specialist, or marketing specialist.
However, since Qin Shiqing is a top talent from Zhejiang University, her treatment is naturally different.
Even in the later years where college graduates are abundant, and postgraduates are everywhere, graduates from a top national university like Zhejiang University can easily find a satisfying job in large companies.
Not to mention, during this era, there’s a shortage of talent, especially elite talent.
Even at Zhejiang University, Qin Shiqing is among the top.
She excels in both character and academics, served as a student leader, and was also a host and announcer for literary galas.
Don’t underestimate these non-academic records. Many big companies consider your practical abilities and even character during recruitment and employment.
If another top student from Zhejiang University is just good academically but lacks other performances, they definitely wouldn’t be as appealing as Qin Shiqing.
After all, interpersonal relationships also count as a part of personal abilities.
Qin Shiqing’s starting point is destined to be higher than that of fresh graduates from lesser-known universities.
Her position is Market Research Analyst.
She uses qualitative and quantitative research methods to collect information, process and analyze data, providing decision-making basis for government, enterprises, and society.
If you mention this position now, many people would be puzzled, having never heard of it.
It’s no wonder.
After all, the market economy hasn’t been implemented in the country for long, and marketing theories have just been introduced domestically.
Many enterprises haven’t realized the importance of market research analysis, and business decisions are mainly made based on the personal abilities of leaders and entrepreneurs, using experience, subjective judgment, and market intuition.
In other words, when the boss has a spur of the moment idea to proceed in a certain way, everyone follows.
The truth is, the boss might just be acting on a whim without a thorough reasoning, relying on personal judgment without rigorous market research or analysis data for support.
The result could be "success or failure hinges on the leader’s capabilities".
Whether a company thrives depends on the boss’s personal ability and luck.
In later years, as market competition intensifies, more and more companies realize the principle of "knowing oneself and one’s opponent, ensuring victory in every battle".
Market Analysts emerged with the trend, as a new profession surfacing at the forefront of the market.
But it wasn’t until 2004 that the role of Market Analysts started to be formally established, with examinations beginning in 2005 in the Yanjing area, and in 2006, the Ministry of Labor and Social Security officially announced it as part of the sixth batch of new professions.
So currently, if you ask someone in any company, even a big one, about what a Market Analyst is, they probably couldn’t answer, unless it’s a foreign company. Foreign enterprises place a lot of emphasis on this type of talent; for example, Luo Xi’s company has specially hired foreign market analysts with very high salaries.
In her previous life, Qin Shiqing worked in this job, and before Su Zelin’s rebirth, she became a Senior Market Analyst, which can be considered "returning to her old profession", except in her previous life she worked for a company, while in this life, she joined her boyfriend’s company.
Su Zelin wouldn’t waste his girlfriend’s talent.
However, as a newcomer, it’s impossible to give her a high position like manager or supervisor, otherwise, the staff might not be convinced and feel that it’s favoritism.
So, the role of Market Analyst is very suitable.
This position is quite unique, undoubtedly above entry-level employees but not considered part of the managerial group in the company’s administrative circle.
To spell it out, it’s equivalent to another advisor among the mix.
Su Zelin, without a doubt, has a clear view of the market’s big picture and would never make foolish decisions that could ruin everything, as he is a reborn person, having foresight that leads the era by more than a decade.
However, having only the big picture isn’t enough. In the real world, the market is ever-changing, and the market trend of a small phase might not necessarily make the company falter but could slow its development pace. Hence, he needs someone to provide him with real-time research data analysis to make more precise judgments and strategy adjustments, keeping New Era at the forefront of rapid development.
Take a plan, for instance; Yan Qiuwen might provide suggestions and directions from the big picture, while Qin Shiqing offers more detailed data support. Both serve as advisors, yet with significant differences.
Since Qin Shiqing’s work is more linked to the market, she’s assigned to the Marketing Department, not directly under Su Zelin’s Operations Department.
However, in New Era, the Operations Department is the pillar, holding the most power, and other departments almost all serve it.
Dingsheng Mansion, an office in the New Era Marketing Department.
"This is our company’s new colleague reporting today, Qin Shiqing, a top student from Zhejiang University, currently serving as the company’s Market Analyst. Let’s give her a warm welcome with applause!"