Chapter 812: Chapter 290: Vision, Linna’s Grand-Scale Operations!
The first batch of Lina’s clothes is autumn wear, because it is already August, and autumn is approaching soon. Summer clothes are no longer selling well and would be stuck in inventory if released.
The designs are almost finalized. After refining some details, they can seek a third-party clothing factory to begin production. Before that, there’s still some time to do other things.
Winning the first battle is crucial; it not only affects Nanaz’s confidence but also the confidence of the designers and all employees.
If the painstakingly designed clothes are ignored, it significantly impacts the morale of everyone in the company.
Su Zelin doesn’t mind. Despite his life’s business success, that’s due to his reborn hindsight and past life experience. In his past life, he faced setbacks. So even if Lina doesn’t take off or even incurs losses, it won’t shake his resolve.
For a niche brand, beyond design and marketing, a bit of luck is involved. The same design language can lead some brands to huge sales while others falter.
Even though Su Zelin isn’t afraid of setbacks and can afford it financially, no one desires failure in battle, especially since he hopes to instill confidence in Nanaz.
Therefore, necessary preparations are required.
As they say, "An army marches on its stomach."
The first store of New Era, the Finance Academy store, was marketed vigorously by him before its opening, making a name for itself.
First, instruct the artists to design the website and the homepage of the Taobao store as requested, drawing from the impressions and styles of major brands from his past life. Make it as trendy as possible, leading this era and instantly catching the eyes of streetwear fans.
Next, employ internet trolls to garner attention on enthusiast forums, comparing it with big foreign brands to gain traction.
Of course, this will inevitably lead to criticism.
After all, it’s just an unknown domestic brand.
However, while criticizing, enthusiasts inadvertently remember the brand and become curious about this Lina, with some even searching online to find that the brand’s official launch is in September.
As a result, some enthusiasts criticize even more harshly, but Su Zelin is confident that most of them will likely check it out when the time comes.
Curiosity killed the cat—it’s human nature.
In this way, the goal of creating a presence is achieved.
Being criticized isn’t a problem; the real fear is a lack of buzz and discussion, like stagnant water.
Just like future gigants like Apple and Huawei, Xiaomi, and Oppo-Vivo, which tech giants aren’t criticized? The most criticized often sell the best.
Some haters criticize and then buy it, finding it satisfying in the end.
Then buy media coverage for widespread promotion. Su Zelin’s spending speed leaves Nanaz both shocked and alarmed. Initially, she thought a small company with monthly rent and payrolls of several tens of thousands was daunting, but it turned out those were just basic expenses; the real financial drain was yet to come.
Nanaz also witnessed what aggressive operations look like—spending tens of thousands in a day was sometimes normal, and Su Zelin wouldn’t even raise an eyebrow.
Li Mengning also gained insight, even though she’s the operations director of Lina Fashion and managed the hiring of internet trolls and media. However, this initial operation was actually secretly directed by Su Zelin, setting an example for Li Mengning and giving her immense confidence.
The success of a company hinges on whether the boss is willing to invest. A master chef cannot cook without rice. If the boss is stingy and just wants to get by, it’s not impossible to succeed, but it’s much harder and heavily reliant on luck.
Working with someone like Su Zelin, who has strength, grandeur, and a willingness to spend lavishly, is quite comfortable. Su Mengning feels she might have bet on the right person.
He’s truly different from other small business owners, as expected of the operations director of New Era!
The spending’s effect is immediate; Lina is hot before it’s even sold. Even former finance class classmates came across related soft articles online and called Nanaz.
After Shenghai’s gathering last time, everyone quickly learned that Nanaz had started her own company and became the boss lady.
Luo Xi also felt happy yet envious of her good friend. She knew that such quick fame for Lina had to be related to Su Zelin’s operations, as her best friend obviously didn’t have such methods.
Nanaz isn’t just lying down; hooligan-class president even prepared her bed, making it as comfortable as possible!
Fortunately, Su Zelin also promised to help her in the future, providing some consolation to the class beauty.
However, the class president’s help for her wouldn’t be as strong as it was for Nanaz, since she’s not his girlfriend.
...
The time shifted to mid-August.
Taste Residence.
Zhang Yuanhang was excited because his restaurant would host two important guests tonight.
The first one is Su Zelin.
This one needs no explanation; he’s the mountain against which Young Master Zhang now leans.
Due to his persistent gift of special cigarettes and proactive courting, the hooligan somewhat considers him a friend and occasionally graces his restaurant for meals, making him not exactly a rare guest.
But the other guest truly was a rare visitor and an absolute big shot.
For this, he specially prepared several additional hearty dishes and procured a few bottles of fine, expensive wine.