Chapter 837: Chapter 301: Qin Shiqing’s Intriguing Attitude (2)
These past few months, she made some money, and now she’s considering "turning the fake into reality."
Of course, it’s just getting a real certificate; she doesn’t have the time to actually go abroad for training.
"Sure, it can be done anytime, but it’ll take about a month to receive it."
Su Zelin has a lot of unconventional methods, and he knows someone specifically for this kind of stuff. As long as there’s money, it’s fine.
"A month is a month. You help me get one, five thousand yuan, right? I’ll transfer it to your bank account tomorrow."
Although it’s a bit pricey, having a real qualification certificate gives her peace of mind, so Xiaoyanzi doesn’t mind the cost.
"OK, no problem, I’ll contact that person for you in a bit!"
Su Zelin agreed readily.
"Thanks a lot!"
Xiaoyanzi felt relieved.
After staying in the rental until 8:30, Huang Panpan finally left. Qin Shiqing and Su Zelin even walked her to the community gate. Before the underclassman got into the car, she, in the manner of a hostess, said, "Panpan, come again when you’re free."
"Um, okay."
Huang Panpan hesitated for a moment: "Senior Qin Shiqing, thank you for the invitation and dinner."
She didn’t understand Qin Shiqing’s real intentions, but at least tonight she didn’t sense any obvious malice.
Su Zelin, on the other hand, was puzzled all night.
What mindset is Qing Mei holding? It seems the only way to find out is to ask that person.
...
The next morning, not long after work started, Su Zelin found Yan Qiuwen.
"Qiuwen, I want to ask you about something."
The female strategist proficient in psychology might be able to clear up his doubts.
"Go ahead."
Yan Qiuwen said placidly.
"Here’s the thing, I have a junior from high school, her name is Huang Panpan, and she’s a fourth-year prospective graduate from the finance academy. She was the one taking care of me when I was hospitalized a few days ago; you saw her too."
The rascal coughed slightly: "Actually, she’s had feelings for me for a long time..."
"Is it as simple as her having feelings for you?"
Yan Qiuwen got straight to the point.
"Alright, she’s been pursuing me for quite a while, and I’ve been rejecting her for a long time. Yet, Panpan hasn’t given up. People aren’t heartless, right?"
Su Zelin forced an awkward smile.
It’s true, nothing seems to escape Yan Qiuwen’s sharp eyes.
The female strategist had visited him once, and the junior was present then, maybe she had noticed a lot of things.
"People aren’t heartless, heh..."
Yan Qiuwen laughed.
Player’s quote +1.
"Alright, don’t mind those details."
The rascal could only change the topic: "Actually, Shiqing has also known Panpan for quite a while. Their relationship is decent, not friends but not on bad terms either. However, just yesterday, on Panpan’s first day of internship at New Era, Shiqing unexpectedly invited her over for dinner after work at our rental. Her attitude was quite intriguing, and I can’t figure it out."
At this point, Su Zelin tentatively asked: "Qiuwen, what do you think of this?"
"What else am I supposed to think?"
Yan Qiuwen snorted: "Shiqing is claiming her territory!"
"Do you think so too?"
Su Zelin furrowed his brows: "But I don’t feel that’s the case. During dinner yesterday, her attitude towards Panpan didn’t seem to show any sign of provocation."
Unless Qin Shiqing learned the art of hiding a dagger in a smile, which she clearly isn’t like.
"That’s just my analysis, believe it or not. It’s work time now; if there are no other problems, I have documents to review."
Yan Qiuwen issued an implicit order for him to leave, so Su Zelin could only exit.
"Player!"
Watching his back, the female strategist pouted and whispered a critique.
Actually, she hadn’t been truthful just now.
The genuine thought possibly hidden in Qin Shiqing’s heart, she hadn’t revealed to the rascal.
The answers obtained from Yan Qiuwen didn’t actually satisfy Su Zelin either.
He always felt there was something she was concealing.
Perhaps find a chance, have her drink a few, and maybe he could ask it out of her...
...
After being discharged from the car accident-induced hospitalization, everything went back on track.
Though his girlfriend’s behavior was puzzling, the rascal didn’t have the time to delve into it, as he had too many tasks to handle.
New Era had to break into the national market, and being the operations director, he needed to devise a grand plan.
The headquarters had finished the design plans, hired a well-reputed large construction team, and commenced work swiftly. However, until it becomes operational, they temporarily had to rent a larger office building as the headquarters.
Due to team and personnel expansion, the current office space was insufficient.
The previous colossal headquarters plan announced by the company, along with employee apartment benefits, led to a surge in applicants, rapidly increasing the company’s size.
Fortunately, a company in Dingsheng Mansion had recently closed, and the office space hadn’t been leased yet, so New Era took it up.
Directly-operated stores were opening in major cities of each province while recruiting franchise stores.
This time the franchise store recruitment process was not as smooth as the conquests in Jiangsu and Zhejiang regions.
Previously, when New Era moved out of Zhejiang Province to expand in Shenghai and Suzhou, it barely encountered resistance, mainly because by then, New Era’s influence had already reached Shenghai and Suzhou, with some brand recognition.
However, nationwide, New Era’s renown was still not significant enough.
Mentioning New Era, many consumers in other provinces were puzzled, having never heard of it, so it’s no surprise investors lacked confidence in it.
The fastest way to resolve this situation was undoubtedly through advertising!
Television commercials needed upgrading.
Previously, New Era’s TV commercials primarily aired on TV stations in the Jiang-Zhe-Shu region, but now, advertising efforts had to intensify.
Su Zelin targeted those stations with the highest ratings, like the Pot TV station. Sponsoring a prime time variety show like the station’s flagship shows "Happy Camp" or "Day Day Up" would be great choices.
Though Pot TV was often critiqued, its ratings were impeccable.
The other target was Central Mama.
And Su Zelin had his eyes on the Spring Festival Gala’s title sponsorship crown.
One can only imagine the massive reach of the Spring Festival Gala in Xia Country, especially in an era where the internet and mobile terminals were not very developed, households were glued to the Spring Festival Gala every New Year’s Eve, with astonishing attention levels.
Of course, the traffic and attention were directly proportional to advertising costs.
The price for sponsoring the Spring Festival Gala was astoundingly high, almost legendary.
Initially, the Spring Festival Gala wasn’t very commercial; the first gala in 1983 didn’t even have sponsors, while the second one went for 6.8 million, then increased annually.
In 1994, Central Mama conducted the first formal Spring Festival Gala ad bidding, introducing the "title king" concept.
The billion-yuan era for Spring Festival Gala sponsorship began in 2002.
In other words, after 2002, securing the sponsorship rights for the Spring Festival Gala required at least a billion yuan, and prices were still climbing.
However, despite the hefty billion investment, the sponsorship was still worthwhile.
Take the 1995 title king Qinchi Distillery for example, spending 66.66 million, and the next year this little-known distillery became a household name, with income and tax revenue expanding fivefold since winning the bid, highlighting the Spring Festival Gala’s influence!
Numerous companies catapulted to fame through the Spring Festival Gala, and the number of breakout stars is countless.
Of course, securing the "king of the title" requires guts.
And the rascal is indeed a daring person, accustomed to grand gestures.
In Su Zelin’s view, the Central Mama’s title sponsorship rights were still relatively low-priced, with little competition.
Enterprises that appeared on the Spring Festival Gala either soared, reaping both fame and wealth, or rose to even greater heights.
If placed in the future era, the Spring Festival Gala would be a fiercely contested ground, with giants grappling, spending money wildly.
Sure, some enterprises flopped despite being on the Spring Festival Gala, but such failures were due to their own operational mismanagement.
Central Mama provided immense traffic and a chance to soar, but if one couldn’t seize that, no assistance could help.
New Era is a healthy, well-functioning enterprise. Given such an opportunity to present the brand to the entire nation, Su Zelin was confident about making it soar, quickly elevating it to a domestic renowned brand.
...