Chapter 850 -307: Red Envelope Rain, Novel Cooperation Plan (Part 2)
In fact, the whole negotiation was completed in the time it takes to drink a cup of tea.
During the process, Kang Baohong hardly dared to speak. In such a setting, one must speak cautiously; he was terrified of saying even half a wrong word.
He didn’t take the time in Beijing lightly; he took the opportunity to understand firsthand the establishment of direct stores in Yanjing.
To capture the national market, the capital is undoubtedly a strategic stronghold for entrepreneurs. By the end of the year, New Era planned to open at least two direct stores in each district of the capital, an arduous task; the person in charge in Yanjing had developed dark circles from exhaustion, clearly showing great dedication.
Kang Baohong felt a bit anxious. Even though he had been the general manager of New Era for years now and was no longer a rash rookie, the importance of this cooperation was monumental; it was one of the company’s most crucial strategic moves. He earnestly hoped the television side would give the nod.
Yang Fen was somewhat more composed. New Era was determined to achieve this collaboration; if the first proposal didn’t work, there were backup second and third options—though those would definitely not deliver the same exposure and marketing efficacy as the first.
As long as a bit of compromise in terms of conditions was made, driven by the high sponsorship of two billion, ultimately one television network would agree.
Of course, if the television network raised no objections to the first proposal, it would be perfect.
In fact, the three didn’t wait long: they received a call from Xu Guorong the next afternoon.
“I just convened a meeting with other staff from the network; everyone expressed their approval. If the three presidents are available, you may come by anytime to sign the contract!”
After all, it was a major deal. If the cooperation was achieved, New Era would be the biggest sponsor of the television network this year, hence Xu Guorong deemed it of grave importance and acted promptly.
Upon thorough discussion, they couldn’t refuse New Era’s proposal because it was overwhelmingly generous, nearly doubling the sponsorship for the Spring Festival Gala.
If this model succeeds, not only the current year but in the future, major enterprises will come offering at least two billion when negotiating with the television network to sponsor the Spring Festival Gala.
Besides, the advertisement model of “red envelope rain” proposed by the opposing party was quite reasonable, avoiding public complaints about an overly commercialized atmosphere, thus leading other TV network leaders to find the proposal viable.
“Wonderful, President Xu, we’re staying at a hotel near your headquarters. Why not grab the opportunity and proceed now?”
Su Zelin suggested.
“Sure, I’ll be waiting for the esteemed arrival of the three presidents!”
After hanging up the phone, Su Zelin turned to Yang Fen and Kang Baohong and uttered two words: “Done!”
“Fantastic!”
Kang Baohong was so thrilled that he almost burst into a dance.
Immediately departing from the hotel, heading to the television network’s headquarter building, not only meeting Xu Guorong but also several other network bigwigs.
After some casual pleasantries and introductions, Yang Fen then presented the previously prepared contract to the group for review.
The contract contained no tricks; no enterprise would dare employ tricks in a contract with such a tier of national enterprise, as offending them would be equivalent to digging its own grave; if truly offended, they could easily put one out of business.
Not only were there no tricks, New Era was even quite generous. As soon as the contract was signed, two billion eight hundred and eighty-eight thousand would be transferred directly to the opposing enterprise account.
This took everyone by surprise.
After all, the Spring Festival Gala was still two months away.
Based on past experience, sponsors typically offer a portion as a deposit first, and the rest is paid around the agreed deadline.
Given the stakes involved, these are amounts totaling billions; even sitting in a bank would accrue monthly interest calculated in the millions.
No one anticipated such boldness from this enterprise; not only agreeing to pay the sponsorship upfront but even the 88.88 million for the Spring Festival Gala “red envelope rain” was offered in full upfront, never seen such an extravagant sponsor.
Su Zelin, of course, had his own reasoning behind this action.
This way, New Era earned the goodwill of the television network, potentially gaining higher exposure rates during advertisement placements and the three waves of red envelopes.
To say the least, even the television network’s news could likely feature more on New Era; all these are subtle outcomes.
When it’s time for scrupulous calculation, a seasoned player can utilize a nickel to its full extent, yet when luxury and generosity are required, he’s never stingy—this is the correct way to conduct business.
Always being miserly as a “scrooge,” a business would struggle to develop, let alone grow rapidly; excessively making extravagant compromises is also unwise, hence the balance needs careful handling.
The day cooperation was achieved, the television network treated the three to a meal, a customary practice in Xia Country.
Being the year’s biggest sponsor, so generous, and coming all the way from Shenghai, both propriety and etiquette necessitated hosting them.
The next day, late in the morning, Kang Baohong groggily awoke.
Though his tolerance for alcohol wasn’t low, he did drink quite a bit the previous night, joyous in spirit and respectful to the television network’s leadership, offering several additional toasts, ultimately ending up passed out; upon later reflection, it seemed like it was Su Zelin and Brother Xiao Yang who assisted him back to the hotel, causing Kang Baohong a bit of embarrassment and feeling his tolerance needed further honing.
Fortunately, his demeanor when drunk remained decent: though passed out, he wouldn’t utter nonsense.
Just then his phone on the bedside rang; seeing it was a call from Yang Fen, at first expecting an invitation to get up for food, surprisingly receiving another good news instead.
“Old Kang, are you up?”
Brother Xiao Yang enthusiastically said: “The television network issued an announcement, declaring New Era the exclusive partner for this year’s Spring Festival Gala!”
“What, so quickly?”