Chapter 817: Chapter 292: New Product Launch, Nanaz’s Successful Speech
On the tenth day of the ninth lunar month, seventh day of the solar calendar’s eighth month, suitable for praying for good fortune, engagement, seeking descendants, thanking the gods, marriage, seeking wealth, moving into a new home, and opening a business.
Lina Fashion chose this auspicious day to release new products.
Although they are open-minded university students, they still looked at the calendar for peace of mind as business people pay more attention to these things. A few days earlier or later doesn’t make much difference anyway.
Su Zelin planned a new product launch event for this and invited a large number of media reporters. Previously, when he was working in the New Era, he established good relations with many media outlets, and the media knew that Su Zelin was always generous, offering many benefits, so they gladly attended. Many major media outlets were present.
The launch event opened at ten in the morning, and by nine thirty, media reporters were almost seated, with their cameras pointed at the big stage.
Backstage, Nanaz was both excited and nervous because she was going to represent the launch event and give a speech.
Originally, she thought Li Mengning, who was more experienced, should give the speech, but Su Zelin suggested she appear personally.
Nanaz, young and beautiful, with an enviable figure and impressively long legs, is quite fitting as Lina’s spokesperson. The strategist plans to lift her up, much like Lei Buzi for Xiaomi.
When she has influence on the internet and social media, doing business becomes much easier.
Nanaz, who just graduated, had never experienced such a grand occasion before, and was quite anxious, her palms sweating, with thoughts of backing out.
"Darling, can I do it? Why don’t you go instead, after all, you are a major shareholder in the company?"
She felt that Su Zelin could certainly hold the crowd, given his years of experience and challenges faced at the New Era.
Moreover, with Su Zelin’s ability to engage the crowd, he wouldn’t even need a speech script and could surely do better than her.
Furthermore, this speech was prepared by him for her, Su Zelin was naturally very familiar with it.
"No, Nanaz, I can only help you in the early days of the company, but the main operator and decision-maker is ultimately you, so you must be the spokesperson. You’ll inevitably face many such situations in the future, it’s an unavoidable responsibility!"
The strategist smiled and refused her, then consoled her.
"Nanaz, believe in yourself, you can definitely do it. Remember, when you go on stage, I’m the man behind you, with my full support, you have nothing to fear!"
"Alright!"
Seeing Su Zelin’s firm stance, Nanaz could only nod.
The strategist remembered something: "Oh, I also invited a special guest to support you!"
"Special guest, who is it?"
Nanaz was a bit puzzled.
The invitations were all sent by Su Zelin, as almost all the media reporters present today were connected to the strategist’s network.
"Haha, here he comes!"
Su Zelin’s gaze drifted somewhere, and a uniquely featured middle-aged man walked in from the backstage corridor.
"President Ma!"
Nanaz was both surprised and delighted.
She hadn’t expected Su Zelin to have invited old Ma.
For Lina’s first product launch, the strategist really went to great lengths to create a buzz. Not only was the reputation loud, but the guests had to be heavyweight, only then would there be prestige.
In this era, domestic companies doing fashion brands are still few, but there are some, yet fashion brand enthusiasts prefer to buy European or American foreign brands, they absolutely do not buy domestic products.
Why is that?
It’s because domestic fashion brands are small-scale, reluctant to invest, after all, this is a niche market.
Poor investment, and investors themselves don’t have connections to create a buzz, naturally there’s no prestige, fashion brand enthusiasts feel wearing them is a loss of face, one must know this group loves individuality, likes to be the focus, even if the design is good, without prestige it’s all in vain.
But Lina’s launch event is different, because of Su Zelin’s connections, one could say it was born with a golden key and it wouldn’t be an exaggeration.
In fact, besides Old Ma, Su Zelin also invited some other well-known businessmen that he had good relations with, though Old Ma was the most prominent.
"Haha, President Ding, wishing your Lina’s first launch great success in advance, afterward you must invite me, Old Ma, for a champagne!"
Old Ma was still very down-to-earth and quite humorous.
Ah Li, the helmsman who is quite flamboyant, as a master of language, is similar to Su Zelin in this aspect.
His words eased Nanaz’s tension.
"President Ma, that’s a must, thank you for squeezing time from your busy schedule to attend Lina’s launch event."
"Ah, we’re all friends, and partners as well, no need for courtesy words, but I have a small request!"
Old Ma’s words piqued Nanaz’s curiosity, such a grand personality, and she a little figure, why would he have a request.
"When opening the champagne, just pour me two less glasses." Old Ma sighed: "Dining that day, I was scared by this heroine here!"
His words amused Nanaz, thinking this President Ma is really interesting.
The few chatted backstage for a bit, seeing the launch event about to start, Old Ma didn’t delay.
"I’ll now go to the site to grab a prime spot, to fully appreciate President Ding, show the might from Taste Residence that night, you are the most beautiful general manager in the entire scene!"
Before leaving the backstage, he didn’t forget to cheer Nanaz on again, Nanaz naturally thanked him repeatedly.
She actually knew very well, Old Ma could make time from his busy schedule to attend Lina’s new product launch, completely due to his friendship with Su Zelin.