Chapter 818: Chapter 292: New Product Launch, Nanaz’s Successful Speech (2)
Despite Lina Fashion purchasing a value-added service on Taobao, it doesn’t count as a big client, and it’s unlikely that someone would attend personally for such a small amount of money. It’s already good enough to arrange for an executive to make an appearance.
"Nanaz, look, even Brother Ma thinks highly of you. In any case, show your best performance, don’t overthink it, just do it!"
Su Zelin and Old Ma just teasingly bantered in agreement, which dispelled Nanaz’s nerves at this moment. She nodded, "Alright, I’ll do my best!"
At ten o’clock, the press conference began. Ding Linna walked onto the big stage from the backstage channel, facing the faces of media personnel and guests, she took a deep breath and her gaze drifted somewhere.
That was near the stage where Su Zelin and Old Ma sat together, alongside Yang Fen and Kang Baohong, though these two did not know Nanaz, Su Zelin invited them to support.
Old Ma gave Nanaz a thumbs-up with his left hand, while Su Zelin gave a right-hand thumbs-up, signaling her not to be stage-frightened.
Nanaz collected herself, wearing a smile, her gaze casually wandered around the venue.
This was one of the speaking techniques Su Zelin taught her. No matter if she’s just entering the stage or during the speech, she must maintain a smile and be unafraid of eye contact with the audience below. In this way, people won’t feel awkward, but instead think you are a graceful and courteous speaker, leaving a good first impression.
A good speech script is important, yet the speaker’s body language can also significantly influence the audience’s emotions.
If your body is tightly tensed, gaze blurry, looking very nervous, no matter how good the speech script is, it will feel like reciting, and listeners will find it awkward.
"Distinguished guests, good morning, I’m Ding Linna, General Manager of Lina Fashion, greatly honored to invite you all to attend Lina’s first new product launch."
A very common commercial speech opening, yet below rose waves of enthusiastic applause.
Out of politeness, guests at these occasions instinctively clap, among them, there were group actors specifically invited by Su Zelin, they are meant to help stir the atmosphere, applauding or laughing suitably like some future hosts would add laugh tracks while discussing a humorous topic to make the audience feel the atmosphere more heated.
Even though it’s merely polite applause from actors and guests, it energized Nanaz. She wasn’t aware of the actors, as Zelin didn’t tell her; she just thought these guests were quite courteous.
After some simple pleasantries, she moved on to the main topic.
Then the guests and media people discovered that this very young female manager really put up a decent show.
Her entrance left a fairly gracious impression, her speech was articulate, and her tone was not monotonous, rather she utilized cadence skills aptly, pausing occasionally for effect, with variable pace.
Her gestures were also commendable, smiles fitting, eyes lively, natural and harmonious movements, occasionally changing poses which greatly enhanced the spoken language’s appeal, despite being a bit immature, considering this age, it was quite rare.
She shaped up well, the speech script prepared by Su Zelin also showed its power.
Quickly, everyone realized that this female manager’s speech was also very interesting, not dull or stifling making people want to finish the job quickly.
Not a single word felt boring, clever words flowed continuously full of humor.
As the applause and laughter repeatedly echoed on the site of the press launch, feeling the feedback, Nanaz became more and more confident, more and more open.
Finally, with her speech ending, applause from the audience did not cease.
This time, it was not only out of politeness but also recognition of this female manager.
Su Zelin’s face revealed a satisfied smile, Nanaz hadn’t let him down.
Though part of it was due to his coaching, she also had this talent herself to perform so well.
"Impressive speech, for someone just out of school, President Ding’s was better than I expected, of course, there are some flaws mainly due to experience, she will get better in the future."
While clapping, Old Ma also made a fair assessment.
In his view, Nanaz’s speech managed to stir emotions and atmosphere appropriately, and she had some affinity, despite the level being quite far from himself and Su Zelin, she was considered excellent.
If it were him and Su Zelin delivering a speech, they would showcase unique personal charm to captivate the entire venue, pushing atmosphere and emotions to the peak.
"Younger Brother Su, your female general is not only fierce at the table but also seems to have great potential in business, a little polish and she will excel, you really have a good eye!"
Originally, Old Ma thought Su Zelin was trying hard to support Ding Linna due to some special relationship, but now he had a changed perspective.
Indeed, Zelin helped Nanaz open up a company partly to fulfill her dreams, yet Nanaz wasn’t that dumb; she just couldn’t learn things she wasn’t interested in, in the fields of her interest she was quite bright.
"Also, this speech script, no surprise, should be you who ghost-wrote it, right?"
Although phrased as a question, Old Ma spoke with absolute certainty.
It bore very distinct Su-style: simple yet vibrant, seemingly casual but quite focused, with a clear purpose, the speech content subtly pushed forward, creating program effects without deviating from the central theme.
"Yes, I wrote it for her!"
Su Zelin didn’t deny: "Because she lacked a little experience and confidence, but after this press conference her confidence will build up, I’m confident that even without my help, she can deliver impressive speeches anytime."
Old Ma nodded.
Su Zelin helping Nanaz by writing her speech was expected, yet while strongly supporting her, he avoided overwhelming her, this approach was the correct one.
Next was Li Mengning on stage, delivering more detailed product introductions.
Compared to Nanaz, this operations director was more seasoned, handling things effortlessly, having jumped from other companies bringing experience and also a known internet social personality in a previous life.
When the model show commenced, it caused quite a stir.
The stir came from one individual within the model lineup.
Everyone was amazed to notice the female manager personally donned her company’s clothes, and compared to professional models, her aura was not lacking in the slightest, even threatening to outshine them.
Mainly, her proportions were too good, her 1.75-meter tall slender figure especially the endless legs.
Plus, Nanaz was very confident in showcasing her figure, because it was her most proud asset.
This confidence naturally gave her a commanding aura during the show.
The program effect from the show even surpassed the earlier speech, as Nanaz appeared live, the atmosphere reached its peak.
Finally, the press conference concluded successfully, the guests notably remembered Nanaz and Lina more than the new products.
Meeting Nanaz again, she excitedly asked, "How were my speech and runway?"
Su Zelin laughed, "Not bad, your speech improvisation was more outstanding than I anticipated, Brother Ma also said you have potential, as for the runway, the audience’s reaction said it all, congratulations, Nanaz, you staged a very successful product launch!"
"Really?"
Nanaz was delighted.
During the speech, she could sharply sense the audience’s feedback, later not just out of politeness but also due to recognition.
"Haha, actually I just followed what you taught me to do, didn’t expect it to be quite easy!"
"If you think it’s easy, it means you have a strong heart, if someone else with a weaker mindset were in your place, even a hundred rehearsals at my hand wouldn’t help!"
While speaking, Zelin squinted his eyes.
A successful product launch is only the beginning, once the new products are listed on Taobao, next comes the sales stage, sales results determine final success.
Regarding this, I need to use some special measures.
...