Chapter 820: Chapter 293: Nanaz, Outshining Her Best Friends_2
"Ah, who doesn’t understand this reasoning, but it’s just wishful thinking. I have to be patient, the conditions aren’t ripe yet!"
Luo Xi sighed, feeling a bit helpless.
Although the boss promised to help me, it’s impossible to leverage as many financial and network resources as Nanaz. So, I mainly have to rely on myself.
Take it slow, study the handbook the boss gave me, continue to practice and upgrade, and there will eventually be a day to break through.
But I’m really impatient, 55555...
Also, before leaving the company and starting my own business, I need to actively maintain a good relationship with the boss. Otherwise, over time it might fade, and he might forget the career he promised me or just deal with it perfunctorily.
...
Three days later, Tide Tribe’s clothing officially went on sale at Golden Prospect. Golden Prospect specially created a feature on the homepage’s focal position for it, as this was one of the cooperation agreements previously discussed, so the promotional effort was quite significant.
Then many hype-loving fashion brand fans came over.
Whether supporters or haters, they all came with an attitude of joining in the excitement, wanting to see how this recently hotly discussed brand was selling.
Then they quickly discovered that this store’s page was really classy, very stylish, no less than big international brands, perhaps even more tasteful. After all, it was made in the style of fashion brand art from later times by Su Zelin.
A classy store page alone couldn’t make fashion brand enthusiasts approve, but these details accumulate bit by bit, and one day they can form a brand effect, so don’t ever underestimate its role.
Besides, the autumn new products launched by Tide Tribe quickly reached significant sales, with many styles selling out of stock in just half a day.
Of course, they weren’t really sold out.
That’s right, this is the hunger marketing used in later times by Lei Buzi on Da Mi, shamelessly copied by the scoundrel.
When Da Mi was first launched, the marketing was also fierce. Before official sales began, many digital enthusiasts and even those outside the circle had heard about it.
However, at that time, Lei Buzi touted it as "the most cost-effective enthusiast smartphone," "low price high spec," and "no intelligence tax," while Tide Tribe was just framed as the first domestic fashion brand for hype.
Actually, the vast majority of sales at the online point are self-purchased to create the illusion of extremely good sales while brushing the seller’s reputation rating.
Buyers still care about this. Stores that haven’t sold many items make consumers feel unreliable, so some sellers who see the business opportunity in Golden Prospect understand this trick.
Actually, the vast majority of Golden Prospect stores in later times played this way, but during this period, many sellers were still honest simpletons, accumulating reputation level honestly, but of course, Su Zelin was not so honest.
In the early days of Golden Prospect, the management of reputation brushing was still very lax, without launching any penalty measures. It was enough to attract users to open network points, why would they mess with much bureaucracy?
As for those who bought value-added services from Golden Prospect, even in later times, it was turning a blind eye, so the scoundrel could openly brush.
While brushing the reputation level, of course, he also brushed reviews, anyway, all are positive.
For example, the material is decent, the fitting effect is beautiful, a must-have for trendsetters, the return rate is amazing, even a comment said that the male god who had been pursued for years didn’t accept, but after buying a set of Tide Tribe, the male god proactively invited her out, exaggeration is fine, the main thing is to fit the psychology of fashion brand enthusiasts who like attention.
As for the reason for the shortage, externally it was declared that the sales volume was beyond expectation, leading to insufficient stock, and the clothing factory was working overtime to produce every batch for immediate restocking.
The effect of hunger marketing was immediate. When the second batch and third batch were released, they were still "snapped up" quickly, and some fashion brand enthusiasts who had been on the fence finally couldn’t resist and started buying.
The fourth batch sparked a real buying frenzy.
Nowadays, netizens didn’t even know what hunger marketing was, and thought this brand was genuinely popular.
Actually, fashion brand enthusiasts would rather choose Hong Kong and overseas purchasing than buy domestic fashion brand clothes. Firstly, foreign big brands are more well-known, and secondly, domestic fashion brands are disappointing. When worn out, others haven’t even heard of this brand, where’s the face and attention in that?
But the reputation of Tide Tribe was stirred up, and buying things at Golden Prospect was much more convenient and faster than Hong Kong and overseas purchasing. Besides, the prices were somewhat cheaper.
Of course, it can’t be too cheap, or else people will think your design is worthless and too cheap, so pricing slightly lower than overseas top brands is the most appropriate positioning.
"Squad leader, almost all of our fourth batch of goods have sold out. This time it’s truly sold out!"
When Nanaz called Su Zelin to report the good news, the scoundrel was a bit surprised.
He didn’t expect this hunger marketing trick to be so effective.
Golden Prospect in 2004 already had rapid sales growth compared to the previous year. However, the scale was still relatively small compared to later times, and people who shopped online were still limited, so he hadn’t expected Tide Tribe sales to surge so quickly; yet the situation turned out to be more ideal than expected.
After a little thought, Su Zelin understood.
These fashion brand enthusiasts are young people at the forefront of the era. They’re fluent in overseas purchasing, so it’s normal for them to know how to shop at Golden Prospect. In other words, the problem of not knowing how to shop online doesn’t exist for this group.
And for those who found overseas purchasing troublesome and too expensive but struggled to find alternatives, Tide Tribe perfectly filled in this gap, plus his previous buzz creation and hunger marketing finally delivered an excellent report card.
Nanaz was very excited.
She was initially worried that the clothes she personally designed wouldn’t sell well, but who knew they would sell so well.
The wish was fulfilled, and naturally, her mood was great.
Moreover, the profit from doing fashion brands is quite considerable.
The cost of these things is actually very low, even if you use good materials and add a little money to require the clothing factory to improve quality, an outfit doesn’t cost much.
However, it sells for much more than regular clothes.
The value is in the design fee.
However, Nanaz’s company only hired three designers, not some famous international designers, so their salaries couldn’t be particularly high.
Before selling these clothes, Nanaz was always worried about maintaining the monthly expenditure of tens of thousands, but now she finds the relatively considerable profit makes those expenses no big deal at all.
Of course, the premise is that Tide Tribe can maintain such sales heat.
Su Zelin was quite calm.
He also knew that the profit margin of fashion brands was high, but even if it’s high, it’s niche and can’t make big money now, far inferior to the exorbitant profits in the digital industry. It will take over a decade before it’s gradually accepted by more people.
Exerting so much effort was merely to help Nanaz achieve her wish of having a career of her own.
Otherwise, she’d feel extremely empty just following him around without a title, so she must find something to do to better enrich her life.
"Squad leader, you’re truly a genius to come up with such a sales strategy!"
Nanaz genuinely admired Su Zelin’s brain, always feeling that his thinking and logic circuits were completely different from ordinary people.
If it were her, she wouldn’t come up with it even after cracking her brain.
"It’s alright."
Su Zelin thought to himself, I’m just borrowing an idea.
Hunger marketing, in this era, is still a fresh trick, but later on, it’s common.
"By the way, Nanaz, there’s one more thing!"
Su Zelin thought of something.
"If you have free time, register an account at the Trendsetter Headquarters with an official-sounding ID name, show up and post something occasionally."
"You must always maintain your exposure in this circle, even become a business card!"
"As your fame grows, and you become an online influencer in the circle, your words and actions on social media can even become a powerful marketing tool, better than advertising!"
Nanaz already had the potential to become an internet celebrity. In later times, if she started a livestream or something, she’d have a good chance to become famous.
However, Su Zelin hoped she could become a high-end influencer, just like Lei Buzi of Da Mi.
If Da Mi had Lei Buzi, maybe Tide Tribe could also have a Ding Buzi!
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