Chapter 847 -306: 200 Million—We Want to Be the Exclusive Sponsor of the Spring Festival Gala!
After returning from the school anniversary, it was back to a busy mode.
Directly operated stores in various provinces and cities are being established in full swing, and the regional leaders who have been tasked with orders are also very capable.
They are either elite employees from the company’s headquarters, like Liuu Wanyin.
Or they are experienced talents who have switched from other companies, already having rich experience.
In addition to Su Zelin asking about the establishment status of directly operated stores in each province every few days, these regional leaders dared not relax at all.
They all know that if they successfully expand and establish territories for the company today, tomorrow it will bring considerable performance and generous bonus rewards.
New Era adopts an incentive system, directly linking regional leaders’ income with performance bonuses.
Anyone who knows a bit of arithmetic can calculate that as long as they develop the market well, have excellent performance, an annual income of hundreds of thousands, or even millions, is very likely.
This also gives every regional leader immense motivation to strive hard, some people work night and day without feeling tired.
A few days later, Su Zelin embarked on the journey to Yanjing, accompanied by Yang Fen and Kang Baohong.
The three giants are very busy, only extraordinarily important matters could make them travel together.
That’s right, this time they are going to the capital for a very significant annual operation—sponsorship rights for the Spring Festival Gala.
New Year’s Eve is in February this year, and the official bidding, barring any surprises, should be before New Year’s Day, same as last year, which hasn’t started yet.
However, Su Zelin never follows the conventional path in his work.
He plans not to acquire the sponsorship rights through bidding but to negotiate directly with the Central Television on deep collaboration.
Though the attendance for the Spring Festival Gala is frighteningly high, the cooperation method between sponsors and Central Television over the years is quite simple.
For example, Kang Baohong Clock, which was the sponsor of the Spring Festival Gala a total of nine times from 1984 to 1993, merely managed to get the zero-hour chime.
This is also the reason why this clock company sponsored the Spring Festival Gala for so many years but never became popular.
Many people haven’t even heard about this brand in later years.
No matter how terrifying the popularity of the Spring Festival Gala is, such pitifully low exposure could leave how deep an impression on consumers?
Until 2003, this situation improved a bit, however, the cooperation between Central Television and sponsor brands for the Spring Festival Gala remains superficial.
In Su Zelin’s view, this is far from enough.
His plan is not only to get the sponsorship rights for this year’s Spring Festival Gala but also to engage in deep collaboration!
Just like the way several internet companies sponsored the Spring Festival Gala in later years, handing out waves of red envelopes worth billions, it’s hard for people not to recognize your brand!
Seeking deep collaboration with Central Television is an unconventional endeavor, which sounds as difficult as climbing the sky.
However, as long as you have enough cash in your pocket, there’s nothing you can’t negotiate.
New Era has prepared a large sum of cash, with a budget exceeding last year’s Spring Festival Gala sponsorship, Su Zelin doesn’t believe Central Television won’t be tempted!
The three were flying to Yanjing.
For Su Zelin now, time is money, so he can’t afford to spend too much time traveling; long-distance business trips always adopt the most efficient mode of travel.
And frankly, flying isn’t that expensive either.
When the aviation industry in Xia Country started developing, ticket prices were all government-regulated. Later, there were multiple reforms.
In April 2004, the economy class benchmark ticket price was set at 0.75 yuan per kilometer, allowing airlines to increase prices by no more than 25% and decrease by no more than 45%.
The distance from Shenghai to Yanjing is over 1,300 kilometers, which calculates to less than a thousand yuan for economy class.
In fact, it’s even lower because it’s well-known that tickets often get discounts, substantial discounts are not uncommon.
As the economy of Xia Country soars in the twenty-first century, more and more business travelers choose to fly.
The Beijing ticket market is fraught with fierce competition, with domestic airlines like China Southern Airlines, Hainan Airlines, Eastern Airlines, and foreign giants like United Airlines, Lufthansa, Air Canada all engaging in bloody battles, offering aggressive promotions to win customers.
Taking the Yanjing to Shenghai route as an example, China Southern Airlines launched a 500 yuan 40% discount fare, while Hainan Airlines and Shanghai Airlines subsequently launched 50% discount tickets, while a ticket agency in Shenghai called Jinyan
set the New Year’s Day period fares for all flights from Shenghai to Yanjing at 400 yuan, which is only a 30% discount.
They were traveling in business class, discounted to about a thousand yuan per person, this class of travel is also the prescribed travel treatment for company executives, expenses can be reimbursed.
Though they are shareholders, there’s no need to be too extravagant by flying first class, business class is quite comfortable, it offers more convenient boarding procedures, exclusive security check lanes, access to VIP lounge for relaxation, etc.
Certainly, it’s also easier to discuss business onboard compared to economy class.
If you were seated in economy class, discussing your trip to Yanjing to seek sponsorship deep collaboration at the Spring Festival Gala with Central Television, passengers next to you might think you’re bragging.
Before taking off, Brother Xiao Yang and Kang Baohong were very excited, not because of flying, flying for them had become commonplace, nothing fresh.
The excitement was chiefly about the cooperation with Central Television.
After all, this is the Spring Festival Gala, which almost every household watches every New Year’s Eve!
As long as they secure the sponsorship rights and deep cooperation, the name New Century Digital will be recognized by countless people in Xia Country during the New Year.
Moreover, this matter is likely to become a reality.
Both of them have witnessed big events, yet this trip makes them feel thrilled.