Chapter 811: Chapter 289: Bad Guy, Stay Away from Me! (2)
Despite it being past closing time, the employees were still busy with their tasks.
An advantage of having young managers is their abundant energy, so they can often work overtime.
"President Su!"
Someone quickly noticed Su Zelin’s arrival.
She was the oldest employee in the company, but was only a mature young woman around twenty-seven or twenty-eight years old.
Li Mengning, the operations director of Lina Fashion, was the only employee headhunted from another company rather than recruited from the talent market.
She was brought in by Su Zelin for Nanaz.
In fact, she was someone Zelin knew in his past life.
She was the operations director of a certain well-known trendy brand that was popular in his previous life, and quite famous in the industry. However, she wasn’t famous in the current timeline yet.
The trendy brand hadn’t been established yet, and Li Mengning was working for another clothing brand but was not valued.
Nanaz’s company couldn’t be full of rookies; it needed an experienced hand to steer the ship. When looking to recruit an operations director, Su Zelin thought of Li Mengning.
He even remembered her phone number, as it was quite memorable, so he tentatively made a call, and surprisingly, it was still her; the number hadn’t changed.
After explaining his identity and extending an olive branch, Li Mengning considered for two days before agreeing to jump ship.
If Nanaz had made this call instead, it might not have been successful.
Though she was underappreciated at her previous company, it was still a somewhat reputable old brand, stable enough.
And with such a newly established brand, no one could guarantee it would last long; it might collapse any day.
The reason Li Mengning agreed to Su Zelin was because he was the operations director and a shareholder of New Era, an enterprise already quite famous in the Jiangsu-Zhejiang-Shanghai region.
Li Mengning trusted the vision and methods of this operations director; since he could make New Era so successful, opening another company should be something he could handle.
Besides, she also saw potential in the development of domestic trendy brands. Although this style of clothing was just recently emerging in China, she had already keenly sensed its potential to become popular.
Of course, the conditions offered by Su Zelin were quite enticing and sincere, so she decided to take a risk and bet her future on Lina Fashion.
The other two female designers also knew Su Zelin. 𝘧𝓇ℯℴ𝓂
The boss lady Ding Linna’s classmate, and also a shareholder of Lina Fashion.
So they both greeted him.
"Get on with your work, don’t mind me!"
Su Zelin went straight to look at a design drawing.
Clothing brand business models typically fall into three categories.
The first is a complete cycle from design, production, to sales. You create your designs, purchase the materials, own your factory to organize production, and then wholesale or retail, some clothing companies even have their own material factories.
The second focuses on design and sales. Only creating designs and purchasing materials, wholesale and retail, but without owning a clothing processing factory, instead outsourcing to a third-party processing plant.
The third is purely sales, which is the simplest. You directly represent a brand and simply take the goods from the brand owner.
Generally speaking, the first model has the highest profit. Having both the material and processing factories under your own name can minimize the cost of a garment. However, this model requires significant investment; establishing a factory costs a lot of money, and faces more management challenges.
Unless one has significant fame and sales scale, most major brands wouldn’t use this model. Lina Fashion uses the second model: creating designs, buying materials, then outsourcing production.
The sales channels were already in place, which was Gold Rush; now the most crucial aspect was the design style. Only if the styles were favored could they sell well.
Ding Linna’s plan was to have the products completed and start selling by September. Even if they kept fewer than ten people, the monthly expenses, including salary and rent, were still several tens of thousands of yuan. Without Su Zelin’s support, Nanaz couldn’t possibly fulfill her dream.
This was also the reason she was extremely busy lately, spending money every day, needing to quickly earn her first pot of gold.
Nanaz and the two designers quickly finished their discussion and walked over.
"President Su, do you have any pointers for this design drawing? Please give your opinion!"
Even though Lina Fashion was doing women’s clothing, Nanaz trusted Su Zelin’s taste.
Su Zelin chuckled: "You can’t tell much from a design drawing; I only like to see the finished product. You’d better wear it and show me."
Lina has already completed some finished products, but they were handmade, not yet mass-produced. The fitting effects need to be seen first, adjustments made to the details, and then only can they be finalized.
Today, Su Zelin was there for "appraisal."
The model was Nanaz herself.
"You’re really a vulgar person!"
Nanaz rolled her eyes at him, her gaze a bit alluring, causing a warm feeling in Zelin’s heart.
Speaking of which, it had been some days since he’d seen those legs. Recently, either he was busy himself or she was occupied at the company here.
Employees weren’t made to work overtime too long because they’d been working overtime for quite some days already. They needed to relax as well, lest their nerves become too tense.
After all the employees left, Nanaz locked the company door and then led Su Zelin to the fitting room.
Several sets of finished clothes had been prepared inside.
There was no need to be shy in front of her boyfriend; Nanaz changed into a small devil face hoodie in front of Su Zelin and playfully struck a pose: "How does it look, does it look good?"
Nanaz’s figure could pull off any style with stunning effect, especially those long legs; holding a trendy brand was a breeze.
"Not bad!"
Su Zelin couldn’t help but nod.
It wasn’t just that Nanaz looked good in it; the design of the trendy hoodie itself was also appealing.
"Many people misunderstand trendy brands, thinking flashy and showy equals trendy. But that’s not true!"
"A trendy brand worn should show that you’re someone who respects nature, yearns for freedom, loves life, and has a unique personality, rather than someone who’s out of sync with society and off-puttingly different!"
"Nanaz, your understanding is spot on. You didn’t simply pursue bold designs and colors but keenly captured that essence!"
This hoodie on Nanaz didn’t come off as excessively alternative or maverick, causing people to frown upon seeing it.
Even those who aren’t keen on trendy brands wouldn’t immediately think "What kind of rubbish is this woman wearing?" upon seeing it.
In his past life, Su Zelin was also an unwavering trend enthusiasist and knew a bunch of guys and girls who loved skateboarding and street dancing. But later, when he became a company president, his age grew, and his mindset became mature and stable, so his attire no longer pursued such youthful individuality.
Of course, now being reborn, he wouldn’t mix with those people. However, that experience still gave him some authority when it came to talking about trendy brands.
"Really?"
Nanaz was very pleased.
Having Su Zelin’s approval was important to her and also gave Nanaz confidence.
"Really!"
Su Zelin said sincerely.
"Nanaz, you have to remember, trendy brand designs shouldn’t be too confined to a style; they should be imaginative."
"As long as the aesthetics are ensured, you can freely unleash your imagination!"
"At the same time, the design language of trendy brands can fit different themes, like sports or environmental protection, can be retro or futuristic."
"..."
Nanaz listened and nodded repeatedly.
Every time she discussed such topics with Su Zelin, she could draw a lot of inspiration and ideas.
As she continued to try on other clothes, Zelin also gave affirmative feedback while pointing out some shortcomings in the details.
It can’t just be flattery; shortcomings must be mentioned, or it becomes destructive praise.
Overall, Zelin was quite satisfied.
Especially considering Nanaz is a rookie, not professionally trained, she performed much better than expected.
After the fitting session, Zelin couldn’t hold back anymore.
"Business matters are settled, I’ve given all the advice I could, now it’s time for some private time, right?"
"What do you want to do?"
"You tell me!"
"You rogue, don’t come closer, I’ll scream!"
"Hey, then go ahead and scream as loud as you want, even if you scream until your throat is hoarse, it won’t help."
"..."